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Metrics & Measurement

Defining the right set of marketing metrics and measurement at the outset.

Strategies and practical approaches to make sure that all your digital actions are tracked, measured and applied to your goals

metrics support ROI

We make sure that all our strategies are aligned with a practical and pragmatic approach to measurement. Investment in data-driven marketing needs to create returns.

We define the processes that equip our clients with the insights. Whether this is through analytics or data visualisation, teams receive the right frameworks and tools to measure the impact of all communication and targeted activity.

measure for success

Much work has been done by us over the years, to make sure our approach, actions and recommendations, optimise ROI. This approach is underpinned by the integration of metrics, measurement and success into our dialogue marketing planning.

An effective data-driven marketing strategy should always have metrics defined at the outset.

process, focus and framing

Our process is one of strategy, data, plan, dialogue, action, results & metrics.  Defining benchmarks used to measure success and how a data-driven marketing strategy will drive ROI and impact bottom line goals.

Metrics that drive true insights are gathered from all activities, dialogue and touch-points. Therefore the design and definition of how and what actions will be tracked and measured will drive insights.  Framing data-driven marketing effectiveness and where to focus to understand what’s working and what’s not.

We also believe in true results, not vanity metrics, which can often detract from real ROI.

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To learn how we look after your data please see our privacy notice.

Terms & Conditions

These Terms & Conditions apply to any and all use of the website. Any act of accessing or using the Site, including submitting any user content shall constitute your agreement to be bound by and comply with these Terms.

  1. Definitions

    In these terms and conditions, the following definitions have the following meanings: ‘Content’ means all text, images, footage, related data or other material included or presented on the Site. ‘IPR’: all patents, trade marks, service marks, copyright, design rights, database rights, know-how, processes, trade practices and other intellectual property rights whatsoever, whether registered or unregistered anywhere in the world; ‘Site’: the Sequebb Pte Ltd web site at www.sequebb.com and any of the sub-domains thereof; ‘User Content’: all text, images, footage, related data or other material that has been input, uploaded or otherwise communicated by you to the Site or to us including by way of selecting items to be linked to the Site. ‘we’, ‘us’, ‘our’, ‘Sequebb’: Sequebb Pte Ltd, (registered company number 201017758H) whose registered office is 5 Shenton Way, #10-01, UIC Building, Singapore 068808. ‘you’, ‘your’, ‘yourself’: any user of the Site.

  2. Your Information
    1. In order to use certain parts of the Site it is necessary for you to provide certain information with us such as your name and email address.
    2. You must ensure that all information submitted by you is complete and accurate.
    3. We will use all information you provide in accordance with our Privacy Policy which is available on the Site.
  3. General Use of the Site
    1. You warrant and undertake that you shall not, and shall not permit others to:
      1. modify, translate, create derivative copies of or copy any aspect of the Site;
      2. reverse engineer, decompile, disassemble or otherwise tamper with any material on the Site;
      3. distribute, sub-license, assign, share, timeshare, sell, rent, lease, grant a security interest in or otherwise transfer any of your rights to use the Site; or
      4. use the Site in any manner not expressly authorised or envisioned or in a way which may bring us into disrepute.
  4. Intellectual Property Rights
    1. All IPR in the Site, Content and all material, content, information or benefits relating to the same, is owned or licensed by us and nothing in these terms and conditions shall confer any ownership of any IPR in the same on you.
    2. You agree to use all Content made available to you for the purpose of viewing such Content on the Site personally only and not to copy, adapt, make available to third parties or distribute any such Content.
  5. User Content and Use of the Site
    1. You grant to us a world-wide, royalty-free, irrevocable, non exclusive licence (including the right to sub-license) to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display any User Content (in whole or part) and/or to incorporate such content in other works in any form, media or technology now known or developed.
    2. You agree not to upload, post or otherwise make available on the Site any material protected by confidence, copyright, trademark or other proprietary right without the express permission of the owner of the confidential information, copyright, trademark or other proprietary right or use the Site for any other illegal purpose and the burden of determining that any material is not protected by such rights or that such permission has been obtained rests with you.
    3. You agree that you shall be solely liable for any damage resulting from any breach of confidence or infringement of copyrights, proprietary rights, or any other harm resulting from submission of User Content and agree to indemnify us and keep us indemnified against any damage, harm or loss resulting from such a submission.
    4. You agree to not submit any User Content that is racist, sexist, ageist, obscene or otherwise offensive or to submit User Content in such a way as is intended or likely to disrupt any user’s use or viewing of any part of the Site.
  6. User Content and Use of the Site
    1. You acknowledge that the following provision reflects a fair allocation of risk. These terms and conditions set out our entire liability to you and all other liability of us to you and all warranties relating to the Site or the Content is hereby excluded, subject that nothing shall exclude or restrict our liability for fraudulent misrepresentation and/or for death or personal injury (including but not limited to sickness and death) to the extent that such injury results from our negligence or wilful default, or that of our servants, agents or subcontractors.
    2. In no event shall we be liable to you whether in contract, tort, by statute or otherwise in respect of any loss of profits and/or for any special, indirect, incidental or consequential loss or damage arising out of or in connection with the Site or the Content, including without limitation: loss of revenue, loss of anticipated savings, loss of business and/or goods, loss of goodwill, loss of use, loss and/or corruption of data and/or other information or benefits. For the avoidance of doubt, neither the types of loss and/or damage specified above nor any similar types of loss and/or damage shall constitute direct loss for the purposes of this Agreement.
    3. You agree that we shall not be liable for any loss or damage caused by your reliance on the accuracy or truth of any Content.
  7. Restrictions of the Internet
    1. You acknowledge that:
      1. we have no control over the Internet which is a global decentralised network of computer systems. Accordingly, access to the Site shall not be error free or uninterrupted and may be variable; and
      2. information, benefits and other material accessible over the Internet, including via the Site may contain computer viruses, worms, Trojan horses, cancelbots, or other harmful and destructive components. We are not liable and will not be liable for any direct, indirect, incidental or other loss or damages which result or may result from your access to or use of the Internet. We strongly recommend that you maintain sufficient and updated anti-virus benefits on any hardware used to access the Site and/or access material on the Site.
  8. Governing Law

    These terms and conditions shall be interpreted, governed by and construed in accordance with Singapore law and the parties shall submit to the exclusive jurisdiction of the Singapore courts.

Privacy Policy

Sequebb Pte Ltd fully understands the inherent responsibility of ‘entities handling personal information’ to protect personal information of all people including customers and suppliers who provide personal information to Sequebb Pte Ltd (hereinafter such information is referred to as ‘personal information’ and each of such persons is referred to as ‘the person’). Therefore, Sequebb Pte Ltd has established specific policies on handling personal information as stated below, and thus will make every effort to protect personal information.

  1. Acquisition of Personal InformationWhenever Sequebb Pte Ltd asks a person to provide his/her personal information, we specify in advance the purpose for which the personal information will be used (hereinafter referred to as ‘purpose of use’).

    In the following cases, however, we may omit specifying the purpose of use:

    • When personal information is provided in a business meeting or in the exchange of business cards
    • When personal information is provided on business cards at events, fairs, or seminars etc

    In these cases, Sequebb Pte Ltd may use personal information for introducing products and services as well as providing various information by e-mail, and marketing activities including face-to-face marketing, except when the person rejects those activities.

  2. Management of Personal Information

    In order to prevent leakage, alteration, loss, or use for anything other than the purpose of use, Sequebb Pte Ltd manages personal information strictly in a safe environment under strict security according to related laws, guidelines, and internal regulations.

    As for the proper handling of personal information, Sequebb Pte Ltd executes necessary education and enlightenment to employees

  3. Use of Personal Information

    Sequebb Pte Ltd does not use personal information for anything other than the purpose of use, except under one or more of the following conditions:

    • When the person has given his/her consent
    • When personal information is used in a manner whereby the person cannot be identified (e.g. statistical data)
    • When use for other than purpose of use is authorised by related laws or guidelines
  4. Disclosure of Personal Information to Third Parties

    Sequebb Pte Ltd does not disclose personal information to any third parties except under one or more of the following conditions:

    • When the person has given his/her consent
    • When personal information is disclosed in a manner whereby the person cannot be identified (e.g. statistical data)
    • When personal information is disclosed to Sequebb Pte Ltd dealers or affiliates etc. that have been obligated to preserve confidentiality to Sequebb Pte Ltd (hereinafter referred to as “the business partner”) within the scope necessary to perform the purpose of use
    • When Sequebb Pte Ltd deems it appropriate for the person’s inquiries or request of some materials to be answered or supported by the business partner and personal information is disclosed to such the business partner
    • When it is necessary for the settlement of payment for products purchased or services provided to disclose personal information to financial institutions etc. (This is for verifying the accuracy of bank account information or the validity of credit cards)
    • When a part of the business operations of Sequebb Pte Ltd is succeeded to other company; (Sequebb Pte Ltd will make every possible effort so that the successor shall not leak personal information as well as not use personal information for other than the purposes of use)
    • When disclosure to third parties is authorised by related laws or guidelines
    • When a judicial or administrative organisation has ordered the disclosure or provision of personal information according to laws or ordinances
    • When personal information is disclosed or shared between Sequebb Pte Ltd and its subsidiaries or between the subsidiaries within the scope necessary to perform the purposes of use
  5. Enquiries of Personal Information

    A person who wishes to access, alter, or correct his/her own personal information should contact the section or staff in Sequebb Pte Ltd to whom the person has provided their personal information (contact information site that is displayed on the Web site through which personal information has been provided). Sequebb Pte Ltd will then respond to the person’s request in a timely manner according to prescribed procedures.

    In those cases, in order to prevent unlawful acquisition or alteration of personal information by third parties, Sequebb Pte Ltd will confirm whether the request is really done by the person himself/herself.

  6. Handling of Your Advice and Requests

    As for advice, requests and proposals sent to Sequebb Pte Ltd from the users, Sequebb Pte Ltd can freely use them unless the purpose of use is specifically restricted.

    However, Sequebb Pte Ltd will acquire the person’s consent when personal information is disclosed to the public or to third parties in a manner whereby the person who has provided it can be identified

  7. Handling of Personal Information on the Website
    1. Use of Cookies, Web Beacons and IP Address

      Sequebb Pte Ltd may use Cookies, Web beacons, or IP addresses recorded on the Web site that is operated by Sequebb Pte Ltd for the following purposes:

      • To identify the causes of problems arising at Web servers and to resolve these problems
      • To improve the contents of Web sites and e-mail
      • To customise the contents of Web sites and e-mail for the user’s individual interest or purpose
      • To use browsing history by the person and the results of questionnaires for marketing by Sequebb Pte Ltd in the service for membership system where personal information of the person has been registered in advance
      • To obtain aggregated site visitation statistics whereby the individual person cannot be identified
      • The person can reject use of Cookies and Web beacons by Sequebb Pte Ltd by configuring the Internet browsing software (hereinafter referred to as “browser”) to reject the acquisition of Cookies.
      • In this case, however, some restrictions may occur by which some functions such as customisation cannot be used.
    2. SSL (Secure Sockets Layer)

      Sequebb Pte Ltd will use encryption by SSL (Secure Sockets Layer) or other security technologies to prevent tapping into the communication process by third parties when the person provides his/her personal information through Web sites operated by Sequebb Pte Ltd.

      However, these technologies may not be used in some rare cases because of the person’s computer environment. In these cases, Sequebb Pte Ltd will display on the Web site that security cannot be ensured in the communication process.

    3. Respective Usage Contract

      When extra provisions different from those of this Privacy Policy are settled on through a usage contract of Web sites operated by Sequebb Pte Ltd, Sequebb Pte Ltd will preferentially apply said usage contract.

    4. Linked Sites From Sequebb Pte Ltd Sites

      Sequebb Pte Ltd Web sites may include links to Web sites outside Sequebb Pte Ltd. Although Sequebb Pte Ltd pays full attention to the selection of the linked sites, we cannot assume responsibility for protection of personal information or contents on those Web sites outside Sequebb Pte Ltd.

  8. Compliance with Laws and Regulations

    Sequebb Pte Ltd strictly observes all local laws and internal regulations that are applicable related to personal information. Sequebb Pte Ltd will occasionally revise this Privacy Policy in accordance with revisions of related laws, policies and guidelines, or our internal rules. Therefore, we recommend that you periodically confirm the updated contents of this Privacy Policy.

Note 1: “Subsidiary” means the company, for which Sequebb Pte Ltd holds the majority of voting rights directly or indirectly

Note 2: “Personal information” means information concerning individuals such as name, age, birth date, gender, address, phone number, mailing address, place of employment, number of credit card and information for which the individual specified can be identified by one item or a combination of two or more of items as described above

Note 3: “Cookie” is identification information that is transmitted to the person’s browser by servers and is preserved on the browser side for effective operations of Web sites

Note 4: “Web beacon” is technology to acquire aggregated site visitation statistics of access to the specified Web pages using cookies

Note 5: “IP address” is a number that can specify the computer accessing the servers. (User of computer cannot be specified)

Note 6: Some Web sites operated by Sequebb Pte Ltd may not support SSL by restrictions of systems or other reasons

In these cases, Sequebb Pte Ltd may display on such Websites, where the security cannot be preserved in the communication process.

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