Data

As technology enabled marketers, we use data to help you reach your customers and prospects with personalised, targeted messaging and digital content that gets them to engage with your brand.

Not only do we use data and communication intelligently and with flair, we always assess and measure. We look at segmented campaign response, which key content variables have the biggest impact or which conversion strategies out-perform others.

Digital & traditional marketing channel silos are completely integrated within our delivery.

Data Marketing, Channel-Neutrality, Digital, Email, Mobile, Print, Social

By implementing our Data Marketing strategies, branded, data rich communications and variable content is optimised. And as we are channel-neutral, digital and traditional marketing channel silos are completely integrated within our delivery.

This means that whatever the channel of communication we use to target the audience, the content they engage with is defined, planned and relevant – whatever the stage of the conversation.

Data marketing is about focusing on the profile of customers and prospects and using what we know to target, personalise and creatively construct content that has a clear and precise marketing message.

Targeted & personalised, creative content.

Data enabled value and brand engagement.