Direct Mail

We consider Direct Mail (DM) as a key element of any integrated marketing strategy and a true multi-channel marketing solution.

With the increasing sophistication of today’s digital print solutions, the use of data for highly customised, variable print communications creates a powerful, integrated communications channel. 

As with all our other data driven communications, print provides a necessary integrated channel to build dialogue with creatively executed, variable content marketing.

High degrees of personalisation using the integration of core data elements and QR codes or NFC (Near Field Communication) for example, ensure that our strategic campaigns are targeted to recipients, when other digital communication channels may not available.  This for example can be the case with low email address or mobile no. penetration rates.

Integration across all channels is Sequebb.  And here print is no exception as an important element to a strategic, multi-channel, variable, data driven campaign.